Entdecken Sie Baron, unsere deutsche Schwesterfirma!

Discover the website of our German sister company!

Découvrez le site web de notre société sœur allemande !

Logo TechSell Logo Baron


The GLOBE GROUPE’s agency for external sales force, sales promotion & visual merchandising of in Germany.

GLOBE GROUPE was founded in 2002 by Jeremy Dahan. Modelled on the major American shopper marketing players, it is the first group in Europe to focus entirely on shopper marketing and sales, two historically separate areas.

GLOBE GROUPE, present in ten cities in France, Germany and Switzerland, helps brands accelerate their sales strategies. Our model covers all the challenges of the New Retail: Shopper Centric, Phygital, Omnichannel and Experiential.

As a true “Shopper House”, GLOBE GROUPE offers a 100% integrated solution for every form of sales promotion thanks to the specializations of its subsidiaries:

BARON offers over 25 years of experience in the areas of sales promotion, external sales force & visual merchandising and accompanies leading brands in the high-tech, lifestyle & entertainment industry throughout Germany. We help brands to sell more and, above all, better by implementing sales promotion measures for..:

Sales Promotion & Field Service

Our teams are experts in your industry & sales channels, and passionate about it. They create the WOW effect in the market, with a direct impact on your sales.

Visual Merchandising

Your N°1 salesdriver when there is no sales staff available. With us, you get everything from installation to maintenance of your shelves, displays, event areas, furniture and shop-in-shops … Logistics included.

Trade and sales training

Our certified, integrated and dedicated sales and retail training center supports your teams on-site, for maximum performance and engagement.

Live Shopping

Our virtual sales assistants enrich the digital shopping experience of your online customers with personal advice via chat or video call around the clock. Goal: optimal conversion rates.

Our strength – Designing successful B2B- and B2C sales-concepts and implementing them quickly and flexibly across Germany, with the right staff in the right place at the right time. In 2019, 92% of our clients declared themselves satisfied with BARON’s project management of their program, from action planning to target achievement via performance analysis.

BARON activates per year




Sales staff


Merchandisers and Set-Up-teams


Technical adviser and promoter