{"id":2207,"date":"2023-11-13T16:55:48","date_gmt":"2023-11-13T15:55:48","guid":{"rendered":"https:\/\/www.barongmbh.com\/?page_id=2207"},"modified":"2024-04-24T11:40:14","modified_gmt":"2024-04-24T09:40:14","slug":"globe-groupe","status":"publish","type":"page","link":"https:\/\/www.barongmbh.com\/en\/about-us\/globe-groupe\/","title":{"rendered":"GLOBE GROUPE"},"content":{"rendered":"
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\n \n <\/span>\n \n BARON & THE GLOBE GROUPE<\/span> <\/span>\n <\/h1>\n
The sales force, sales promotion & visual merchandising agency of the GLOBE GROUPE in Germany.<\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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GLOBE GROUPE<\/a> was founded in 2002 by Jeremy Dahan. Modelled on the major American shopper marketing players, it is the first group in Europe to focus entirely on shopper marketing and sales, two historically separate areas.<\/p>\n\n\n\n

GLOBE GROUPE, present in ten cities in France, Germany, Spain, Portugal, the UK and Switzerland, helps brands accelerate their sales strategies. Our model covers all the challenges of the New Retail: Shopper Centric, Phygital, Omnichannel and Experiential.<\/p>\n\n\n\n

As a true “Shopper House”, GLOBE GROUPE offers a 100% integrated solution for every form of sales promotion thanks to the specializations of its subsidiaries:<\/p>\n<\/div>\n\n\n\n

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WE ARE SHOPPER HOUSE<\/h2>\n\n\n\n
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The GLOBE GROUPE<\/strong><\/a> is the first European agency group with an exclusive focus on sales and shopper marketing. Our mission is to accompany brands in their “sales transformation” and to support them in increasing their sales. We offer service solutions for all the requirements of New Retail: phygital, shopper centric, experiential.<\/p>\n\n\n\n

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\n Shopper & POS Marketing and Brand Activation <\/div>\n <\/div>\n
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\n Hard Selling B2B2C & Merchandising in France <\/div>\n <\/div>\n
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\n Brand Activation & Hard Selling in airports and other duty-free zones <\/div>\n <\/div>\n
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\n Exhibition stand construction & event logistics <\/div>\n <\/div>\n
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\n Making the web more human via chat and video sessions <\/div>\n <\/div>\n
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\n Field marketing & brand activation for Spain and Portugal <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n
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GLOBE GROUPE<\/h2>\n\n
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\n \n 107 <\/span>\n \n <\/span>\n <\/div>\n

\n million euro turnover\r\n <\/p>\n <\/div>\n

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\n \n 350 <\/span>\n \n <\/span>\n <\/div>\n

\n employees <\/p>\n <\/div>\n

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\n \n 135 <\/span>\n \n <\/span>\n <\/div>\n

\n active customers <\/p>\n <\/div>\n \n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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METHOD<\/h2>\n\n\n\n

Working with the GLOBE GROUPE means being able to put our recognized sales & shopper marketing know-how at the service of your retail marketing measures:<\/p>\n\n\n\n

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\n Bringing your brand platform to life <\/div>\n

\n We bring your brand platform to life and build bridges between sales & marketing for a unified approach at all touchpoints in and around the POS. <\/p>\n <\/div>\n <\/div>\n

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\n Employees: The heart of success <\/div>\n

\n Our employees are at the heart of the success of your campaigns: Fascinatingly talented, and – since they come from your industry – true experts in your sales channels. <\/p>\n <\/div>\n <\/div>\n

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\n Brand visions & insights <\/div>\n

\n We translate brand visions & insights into concretely activatable consumer journeys to define exactly how, when and where your brand should best interact with the shopper. <\/p>\n <\/div>\n <\/div>\n

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\n Digitalization of processes <\/div>\n

\n New and extended live services are possible. Play the digital relay card. Activation must be content-driven. Enrich your customers’ digital shopping experience. <\/p>\n <\/div>\n <\/div>\n

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\n Real-time response <\/div>\n

\n We have internalized all resources to respond to your needs in real time, ensuring the quality level in all aspects of implementation and thus the effectiveness of campaigns. <\/p>\n <\/div>\n <\/div>\n

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\n Campaign effectiveness <\/div>\n

\n Because anything that cannot be measured cannot be managed, we define indicators to assess the relevance and effectiveness of our measures against stable benchmarks. <\/p>\n <\/div>\n <\/div>\n <\/div>\n

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